Musical trends were plentiful in the swinging sixties. Among them were the twist, (with the twistking Chubby Checker) surfmusic, folk, soul, bubblegum, psychedelica and nummerous other, often tenously rock related, forms of music.

Between 1964 and 1966, dozens of British groups made fortunes in the United States, some like Dave Clark Five and Herman's Hermits, doing much better there than at home. "Mrs. Brown You've Got a lovely daughter" and "No Milk Today" are just a few hits of Herman's Hermits.